IIG
Full-Funnel Marketing, Ad Creative & Growth Strategy for Real Estate Expansion
DURATION
On going
YEAR
2026
+78%
increase in qualified investor leads
-45%
reduction in cost per lead (CPL)
3.2x
improvement in Meta Ads conversion rate
+60%
increase in Google Ads CTR
CATEGORIES
Performance Marketing, Meta Ads, Google Ads • Creative Design, Funnel Strategy, Lead Generation System
INDUSTRY
Real Estate
Focus
Investor Acquisition, Lead Quality, Cost Efficiency, Market Expansion
Overview
Breaking Through a Saturated Real Estate Advertising Market
We partnered with IIG, a UAE-based real estate brokerage specializing in Georgian property investments, to build a high-performance digital marketing system designed to generate qualified leads, scale visibility, and drive consistent investor interest across international markets. This was not just a campaign execution — it was a complete growth ecosystem combining strategy, creative direction, and paid media performance.
The challenge
Low-Quality Leads and Unstructured Ad Performance in a Competitive Investment Market
IIG, a UAE-based real estate brokerage focused on Georgian property investments, needed a performance-driven marketing system that could consistently generate high-quality investor leads. The real estate advertising space was highly competitive, with rising ad costs and declining attention spans making it difficult to reach serious buyers. Their existing campaigns lacked structure, relying heavily on generic creatives and broad targeting, which resulted in inconsistent lead quality and inefficient spending across Meta and Google Ads. The core challenge was not just visibility, but building a system that could attract qualified investors, filter intent effectively, and convert attention into measurable inquiries at scale.
Our solution
Building a High-Performance, Full-Funnel Growth System for Investor Acquisition
We developed a full-funnel performance marketing system designed specifically for real estate investor acquisition. This included strategic audience segmentation, high-conversion ad creative design, and structured campaign execution across Meta (Facebook & Instagram) and Google Ads. Each campaign was built around intent-based targeting, combining cold audience acquisition with retargeting and lookalike strategies to maximize efficiency. Alongside this, we created conversion-focused ad creatives and optimized landing funnel flows to ensure every click had a clear path to inquiry. Continuous testing, optimization, and performance tracking were implemented to improve lead quality and reduce acquisition costs, ultimately transforming IIG’s advertising into a scalable, data-driven growth system.
Credits
It takes a stellar team to launch great work.
Every project is a collaborative effort. Here are the creatives, strategists, and partners who helped bring this vision to life.
Performance marketing specialist
Ali Asger
STRATEGY
Arif Zaman
